These Indian manufactured ceiling fans caught on slowly at first, but Markwardt's Encon Industries branded ceiling fans (which stood for ENergy CONservation) eventually found great success during the energy crisis of the late 1970s and early 1980s, since they consumed far less energy (under 70 watts of electricity) than the antiquated shaded pole motors used in most other American made fans. Crompton Greaves had been manufacturing ceiling fans since 1937 through a joint venture formed by of India and of, and had perfected the world's most energy efficient ceiling fans thanks to its patented 20 pole with a highly efficient heat-dissipating cast aluminum rotor.
(Hub) Markwardt began importing highly efficient ceiling fans to the that were manufactured in by, Ltd. Meanwhile, electric ceiling fans became very popular in other countries, particularly those with hot climates, such as and the, where a lack of infrastructure and/or financial resources made energy-hungry and complex freon-based equipment impractical. By the 1960s those that remained were considered items of nostalgia.
